Be the only one in your trade in 5,000 Bergen mailboxes.
The Bergen County Home Guide is a seasonal home checklist designed to stay on the fridge, not another coupon pack that goes straight in the recycling. The first edition is planned for about 5,000 households, with one local business per trade on the back. And nothing is due until about three weeks before it mails.
No risk to get started.
Nothing due up front
Nothing is due until we lock the edition, about three weeks before it mails. If an edition doesn't mail, you owe nothing.
Approve before print
You see your listing and the exact mailing area before anything prints. Don't love it? Walk away and owe nothing.
Founding rate, locked
Founding partners keep their founding rate when they renew, plus first right of renewal on their trade.
The guide homeowners keep. Your name on it.
Advice on the front. You on the back.
The front is the seasonal checklist homeowners keep on the fridge. Your business sits on the back, right next to it, for the whole season. It looks like a small publication, not a coupon sheet.
Mailed by carrier route
Each edition goes to a defined cluster of Bergen County households. You see the exact area before you commit.
One business per trade
If you're the plumber on an edition, there's no other plumber on it or in that zone's digital placements.
Then it keeps working after the mail.
- Featured in the matching guide on our site, where homeowners land when they search for the problem you fix.
- Your offer in The Weekly FYI, next to a tip that makes it timely, labeled as sponsored.
- Fill your slow weeks. Have openings? Put a waived trip fee, an add-on, or a few priority slots in front of the towns you serve, with a code so you can count every call.
This week's tipBook the furnace tune-up before the first cold week, not during it.
3 tune-up openings next week
Ridgewood · Glen Rock · Wyckoff
Trip fee waived with code WEEKLY
Your business name
Illustration of how an offer appears.
You approve it. We do the rest.
Tell us your trade
Your category and the towns you serve. Takes a minute.
Get the media kit
Pricing, the planned mailing area, and whether your trade is still open.
We design your spot
Your listing and offer, in our design. You sign off before anything prints.
See what it did
It mails and goes live. Your tracked contact route shows the calls.
Not another lead site.
| Shared-lead sites | FYI Neighbor | |
|---|---|---|
| Who else gets the customer | Often the same lead goes to several pros at once | Nobody. You are the only one in your trade, in your zone |
| What you pay | Per lead, whether it books or not | One flat price for the season. No bidding |
| How long they see you | Until they scroll past | All season, on the fridge and in their inbox |
| What you sit next to | A page of your competitors | The checklist and guides homeowners keep |
| How you know it worked | Their dashboard, their numbers | Your own tracked number or code, so you count every call |
One pro per trade, per zone.
Founding spots go first-come. Once a trade is taken in a zone, it's closed for that edition. These are where we're starting, not a limit: if you do home work that isn't listed, from snow plowing to junk removal, ask. If your trade is open, there's a spot.
- Plumbing
- HVAC / Heating & Cooling
- Roofing
- Electrical
- Landscaping & Tree
- Gutters
- Handyman
- Painting
- Pest Control
- Chimney & Fireplace
- Garage Doors
- Seasonal (snow, holiday lighting)
How we keep it worth reading
- Paid placements are labeled as paid, every time.
- We never call a partner vetted or recommended unless we've documented how.
- We'll ask for your NJ registration or license number.
- Offers have to be real, and you have to honor them.
Straight answers.
Is this an endorsement?
No. It's advertising, and we label it that way. We don't call any business vetted or recommended unless we've documented how.
What does it cost?
Pricing is shared in the media kit and confirmed per edition once print and postage are quoted. Nothing is due until we lock the edition, about three weeks before it mails. If an edition doesn't mail, you owe nothing. No results are guaranteed.
Where does it go?
The first edition mails to a cluster of Bergen County neighborhoods, planned at roughly 5,000 homes. Morris, Essex, and Passaic are next. You see the exact area before you commit.
Do I have to run a discount?
No. Offers are optional, and the best ones usually aren't discounts: a waived trip fee, an add-on, or a few priority slots in a slow week.
Can a competitor buy the same spot?
Not in your zone for that edition. Founding partners get first right of renewal on their trade, and keep their founding rate when they renew.
My trade isn't listed. Can I still get a spot?
Probably. The list is where we're starting, not a limit. If it's a home service and nobody has your trade in that zone, there's a spot. Tell us what you do.
Ask about a spot.
Tell us your trade and the towns you serve. We'll reply with the media kit, the planned mailing area, and whether your trade is still open. Asking costs nothing, and nothing is due until about three weeks before it mails.
- Your listing and offer on the seasonal mailer
- The only featured business in your trade, in your zone
- A feature in the matching guide on the site, all season
- Your offer in The Weekly FYI
- A tracked contact route, so you can see what it did
Want more than one zone, or every season? Ask. Founding partners get first pick.